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Marketing scales handbook
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Genre: Handbooks, Manuals, Etc
Language: English

Book description:

Genre: Handbooks, Manuals, Etc
Publisher: Includes bibliographical references and indexes.Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel.Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James..
Date: 1992.
Place: Chicago, Ill., USA
Edition description:
Includes bibliographical references and indexes.Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel.Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.
Identifiers:
ISBN 10: 0877572267

Number of pages: 201
Language: English


This book describes the following items:

Marketing Research > Statistical Methods > Handbooks, Manuals, Etc., Scaling (Social Sciences) > Handbooks, Manuals, Etc.,

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